Guilt Free Store

Guilt Free Store - a project by ZADIANS

Category: E-commerce

Developing an ultra-fast e-commerce store for a healthy desserts brand, with image performance optimization to boost conversion rates.

The Challenge

Selling healthy desserts (Keto and Diet) in a sugar-loving society required displaying high-res images that make the store 'drip with deliciousness', without crashing site performance or increasing load times.

The Solution

We implemented the latest image optimization technologies (WebP & Lazy Loading), and built a cloud infrastructure ensuring the store loads in under two seconds. We also designed a UI based on color psychology to stimulate appetite and facilitate the buying decision.

Results

  • Page load speed in under two seconds despite image density
  • Implementing advanced Image Optimization techniques
  • A jump in the Conversion Rate to 4.5%
  • Significant drop in the Bounce Rate